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Attribution That Moves Budget: MMM vs. MTA (and When to Use Each)

Attribution That Moves Budget: MMM vs. MTA (and When to Use Each)

Terrie
Published on: 23/09/2025

Learn the difference between Marketing Mix Modeling vs. Multi-Touch Attribution. Discover how to use MMM and MTA to reallocate budgets, improve LTV:CAC by channel, and maximize marginal ROAS.

Funnel Optimization
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