Revenue Experiments Roadmap: 90 Days of Funnel, Pricing, and Offer Tests
Introduction: Turning Data Into Revenue, One Test at a Time
In the race for growth, most businesses operate reactively—tweaking campaigns or pricing models based on gut feelings or temporary trends. But lasting growth doesn’t come from guesswork; it comes from structured experimentation.
That’s where a 90-day revenue experiments roadmap comes in—a tactical blueprint for running controlled, data-backed tests that improve funnel performance, pricing strategy, and offer effectiveness.
By dividing the process into three focused 30-day phases, you can measure what truly drives acquisition, conversion, and retention. This roadmap is about clarity, control, and compounding insights—the difference between growth by luck and growth by design.
1. Setting Clear Priorities and SMART Goals
Every experiment starts with a question—and every question needs a measurable outcome. Defining SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) ensures that each 30-day phase drives tangible progress.
For example, you might aim to reduce customer acquisition costs by 15% within 30 days, increase lead-to-customer conversion rates by 10% by the second phase, or improve customer retention by 20% by day 90.
Once your goals are clear, align them with specific metrics such as click-through rates, completed purchases, or average order value. This keeps your focus narrow and results easy to evaluate.
Tip: One clear metric per experiment avoids data overload and helps isolate true impact.
2. The 90-Day Revenue Experiments Roadmap
To transform experimentation from chaos to clarity, divide your 90-day plan into three actionable phases.
Phase 1 (Days 1–30): Funnel Audit and Baseline Setup
Before optimization, you need a clear starting point. Begin with a full audit of your funnel, pricing, and offers.
During this phase:
Analyze performance from initial contact to checkout.
Identify bottlenecks and friction points.
Track acquisition, conversion, and retention baselines.
Select 2–3 variables to test, such as CTA messaging, offer format, or checkout steps.
Example: Split-test two checkout pages—one simplified, one with added trust signals—and measure the difference in completion rates.
This phase builds clarity. You’ll know exactly where your funnel leaks and where pricing or offer tweaks could yield immediate results.
Phase 2 (Days 31–60): Data-Driven Optimization
With your first wave of data, you can refine and expand your experiments.
Focus on:
Introducing new pricing variables across customer segments.
Testing different offer formats (free trial vs. upfront payment).
Optimizing funnel copy and layout based on engagement data.
Tracking changes with analytics tools like GA4, Hotjar, or your GHL dashboard.
Pro Tip: Run smaller parallel tests across different customer segments to discover where each improvement delivers the greatest return.
Phase 3 (Days 61–90): Scaling and Measuring Impact
Now that you’ve identified what works, it’s time to amplify it.
During this final phase:
Scale your best-performing funnel variations.
Apply winning pricing models across campaigns.
Track customer retention and LTV using CRM and automation insights.
Conduct a 90-day retrospective review to lock in lessons learned.
By the end of this phase, you’ll have a fully optimized growth system—and a repeatable testing framework you can reuse every quarter.
3. KPIs and Metrics That Matter (No Table Version)
Choose metrics that align with your three growth goals: acquisition, conversion, and retention.
For acquisition, focus on metrics like Cost per Lead (CPL), Click-Through Rate (CTR), and Cost per Click (CPC). These tell you how efficiently your funnel attracts potential customers.
For conversion, measure things like lead-to-customer rate, sales qualified leads (SQLs), and average order value. These metrics indicate how effectively your offers turn prospects into paying clients.
For retention, track repeat purchase rate, churn rate, and Customer Lifetime Value (CLV). These show how well your post-purchase experience keeps customers engaged and profitable.
Regularly review these numbers to determine which experiments generate real business impact—not just surface-level wins.
4. Building a Feedback and Iteration Loop
Great experiments don’t end—they evolve. Establish a biweekly review cadence to assess what’s working and what needs adjustment.
Ask these three questions every review cycle:
What worked and why?
What failed and what can we change?
How do these outcomes shape our next phase of testing?
Encourage collaboration across marketing, sales, and customer success. When every team shares data and insights, your 90-day roadmap becomes a living document that evolves with your business.
5. Tools and Resource Allocation
Structured testing requires structured systems. Assign resources thoughtfully and use automation wherever possible.
Tools to consider:
CRM and pipeline tracking inside GoHighLevel
A/B testing within funnel builder variations
Conversion tracking and reporting dashboards
Automated email/SMS sequences for retention tests
Assign a clear owner for each experiment, define the success metric, and set budget thresholds. When everyone knows their role, your testing process runs like a machine.
6. Real-World Example: 90 Days to Measurable Growth
A digital subscription business used MonetizerEngine’s 90-day testing framework to rework its funnel and pricing.
Before:
CAC was high, at $186
Conversion rate hovered at 3%
Retention was below 45%
After structured testing and data-led iterations:
CAC dropped to $135
Conversion rate increased to 6%
Retention rose to 58%
By committing to consistent, controlled tests, they transformed a static funnel into a scalable, compounding growth engine.
Conclusion: Growth by Design, Not Guesswork
Revenue growth isn’t luck—it’s iteration. The 90-day revenue experiments roadmap empowers your team to make decisions grounded in data, not assumptions.
When you measure every test, capture every insight, and scale what works, you build predictable revenue systems that evolve as fast as your market.
The next quarter of growth begins with your first controlled test.
Downloadable: “The 90-Day Revenue Experiments Roadmap”
Test Smarter. Scale Faster.
Download your free guide and learn how to design structured 90-day funnel, pricing, and offer tests that drive measurable revenue growth and retention.
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FAQs
1. What is a revenue experiment roadmap?
It’s a structured 90-day plan that tests funnel performance, pricing options, and offers to drive consistent, measurable growth.
2. How many tests should I run at once?
Start with 3–5 core tests per 30-day phase to keep tracking simple and actionable.
3. What tools do I need for tracking results?
Most GoHighLevel dashboards provide all you need—built-in funnel analytics, split tests, and CRM tracking.
4. How do I decide what to test first?
Begin where the bottleneck is most visible—often in checkout drop-offs, low offer engagement, or poor ad-to-landing-page alignment.
5. Can small businesses apply this framework?
Absolutely. Whether you’re testing a local service funnel or SaaS subscription pricing, the roadmap scales to fit any model.
