How to Build a Lead Gen Funnel That Runs Itself
Chasing leads manually is exhausting—and it’s not scalable. The smartest businesses today run automated lead generation funnels that capture prospects, nurture them, and convert them into paying clients around the clock.
The best part? You don’t need to figure it all out yourself. At MonetizerEngine, we design and implement these systems for our clients so they can focus on serving customers while their funnel does the heavy lifting. Here’s how it works.
Step 1: Capture Attention With the Right Lead Magnet
Every funnel begins with a lead magnet—a valuable resource that prospects are willing to trade their contact information for.
At MonetizerEngine, we help clients develop irresistible lead magnets like:
A short checklist or cheat sheet
A free training video or mini-course
A discount code or free trial
An industry-specific report or template
Pro Tip: The best-performing lead magnets are quick, simple, and provide an immediate win. We guide you in creating the perfect one for your audience.
Step 2: Use Landing Pages That Convert
A lead magnet is only effective if paired with a dedicated landing page designed to convert. We build and optimize these pages for clients to ensure:
A clear, benefit-driven headline
Short, scannable bullet points that highlight value
A simple, no-friction opt-in form
A strong call-to-action button
By removing distractions, we keep the focus on one action: signing up.
Step 3: Automate the Follow-Up Sequence
Collecting an email is just the beginning. To convert leads into clients, you need a nurture sequence—and we set this up for you.
Our done-for-you email automation typically includes:
Delivery Email: Sending the promised lead magnet.
Value Email: Sharing a useful tip or insight.
Authority Email: Highlighting your expertise or a client success story.
Offer Email: Presenting your service or tripwire offer.
This ensures every lead gets consistent, value-driven communication without you lifting a finger.
Step 4: Add a Tripwire Offer to Convert Early
We help clients build tripwire offers—low-cost, high-value products that quickly turn prospects into paying customers.
Examples we implement include:
A downloadable resource
A discounted first-month subscription
A mini-course or workshop
Even if these break even, they create paying customers who are far more likely to invest in your higher-ticket services later.
Step 5: Optimize With Tracking & Testing
Funnels are never “set it and forget it.” At MonetizerEngine, we track and optimize your funnel performance, including:
Landing page conversion rates
Email open and click-through rates
Tripwire conversions
We test headlines, CTAs, and offers until your funnel consistently produces predictable results.
Tools That Make It Easy (Without the Headache)
You don’t need to juggle landing page builders, email tools, and CRMs. MonetizerEngine handles it all.
Here’s how we simplify it:
Landing Pages: We build them for you, fully optimized for conversions.
Email Automation: Our team sets up and integrates everything so your leads get the right messages at the right time.
All-in-One CRM & Automation: Every lead is tracked, nurtured, and managed in a streamlined system we maintain for you.
Instead of wrestling with technology, you get a turnkey funnel that just works.
Real-World Example
One coaching client came to us relying on word-of-mouth referrals. We built a funnel that offered a free 10-minute training video. Leads were automatically nurtured through a 5-email sequence, and on day three, prospects received a tripwire offer.
The result? Their funnel now generates 300+ leads per month and converts dozens of them into paying customers—completely on autopilot.
Conclusion
An automated lead gen funnel is more than just a marketing tactic—it’s a system for predictable growth. With MonetizerEngine, you don’t just get the strategy—you get the setup, automation, and optimization handled for you.
Ready to build a lead gen funnel that works while you sleep?
Contact MonetizerEngine today to get expert help setting up systems that capture, nurture, and convert on autopilot.
Want to start building your funnel today?
We’ve put together a simple Lead Gen Funnel Blueprint so you can follow each step and set up your own automated system. Use it as a quick reference to capture, nurture, and convert leads on autopilot.
